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This study aims to investigate the impact of theory of planned behavior (namely, attitude, subjective norm and perceived behavioral control) on recycling intention, as well as the relationship between recycling intention and behavior in one of the top five universities in Malaysia. In addition, the mediation effect of recycling intention on the relationships is investigated.

A total of 180 responses were collected using online survey that distributed via Google Form. SmartPLS was used for data analysis via outer and inner model assessment. The assessments include construct reliability, validity and hypotheses testing.

The findings indicated that attitude, subjective norm and perceived behavioral control have a positive and significant relationship with students’ recycling intention. Besides, students’ recycling intention is positively related to actual recycling behavior. Additionally, this study also discovered that recycling intention mediates the relationship between attitude and recycling behavior, between subjective norm and recycling behavior, as well as between perceived behavioral control and recycling behavior.

The result of the study may serve as a guide for universities or higher education institutions to design effective recycling campaigns to promote the campus sustainability.

Universities are in a crucial position to make a huge impact when they recycle. In Malaysia, there is still a lack of high concern of universities toward green and sustainability concept. This paper fulfils the gap to study how recycling behavior can be enabled.

Entrepreneurship.

First year undergraduate students in business and management.

“The Misadventures of Amy and Azi” case presents a brief historical perspective of two partners' venture into the aerobic and fitness industry. The case discusses the partners' foray into the business world armed with great determination and a one year business plan but without proper understanding of the operational requirements of running a business. Though successful in the launching of the first studio, the initial success had blinded the vision of one of the partners, Azi who wanted to open another branch quickly. After a few months of operation, they realized that the second studio was a failure and had sapped the profit from the first centre. To make matter worse, the two partners are stuck with the second studio and have to find another premise for the first studio due to short-sightedness when signing the rental agreement.

The case study enables the students to: understand the current business environment of fitness industry in Malaysia, appreciate the need for proper planning and control in starting a business, to be aware of the importance of understanding legal implications in starting a business, the need to conduct proper market research before starting and to understand multi-cultural and multi-religion issues in Malaysia.

Teaching note.

This research attempts to explore how reverse logistics (RL) and sustainable supply chain initiatives (SSCI) affect sustainability performance (SP) in the manufacturing industry under the moderating effects of organisational learning capability (OLC). At the same time, this study is expected to allow manufacturers to advance towards a high level of model generation in the green economy.

The data for this study was obtained from 451 manufacturing companies in the Hebei Province, China. This study develops a model and tests all hypothesised relationships using partial least square–structural equation modelling (PLS-SEM) with two-step analytical procedures.

The results indicate that SSCI and RL have a positive relationship with SP, and SSCI is positively related to RL. Moreover, the OLC moderates the relationship between RL and SP as well as the relationship between SSCI and SP.

The findings of the study yield valuable managerial insights on how the effective implementation of green practices, coupled with the utilisation of learning capabilities, can contribute to improving the sustainability of manufacturing firms. The study has certain limitations that suggest potential avenues for future research, the most significant of which is our reliance on data from a single country, which may impede the generalisability of the findings.

This study contributes to the existing literature on SP by considering RL and SSCI and offers a unique theoretical argument that describes the relationships by considering the moderating effect of OLC, which has not been empirically explored.

The purpose of this paper is to assess the service quality perceptions and expectations of international postgraduate students studying in selected Malaysian universities.

A gap analysis based on a modified SERVQUAL instrument was used on 522 international postgraduate students who were selected based on stratified sampling of the top five public universities. The analysis started with descriptive analysis followed by factor and reliability analyses. Single mean t‐tests were conducted to assess the significance of the gap analysis based on three methods: item‐by‐item analysis; construct‐by‐construct analysis; and computation of a single measure of service quality.

Five factors in the form of professionalism, reliability, hospitality, tangibles, and commitment were uncovered. The single mean t‐tests for the three methods of gap analysis indicated that all the items of perception were perceived as significantly negative as compared to expectations.

The university senior management would benefit by knowing which gaps should receive the greatest attention in order to gain competitive and comparative advantages. Also, the findings from the study will assist in designing a quality system that involves not just the employees, but also the students.

Ironically, most studies on service quality at institutions of higher education tend to concentrate on the undergraduate students and/or the education providers. As the international postgraduate segment is more lucrative, this research is timely and is expected to present significantly different results from those found in most literature.

The current study’s goal is to investigate how lean, agile, resilient and sustainable human resource management (LARS HRM) affects green innovation and environmental performance, both directly and indirectly.

Partial least squares-structural equation modeling (PLS-SEM) was used to analyze the data based on a sample of 273 Tunisian businesses in the industrial and service sectors that were certified ISO 9001.

With the exception of AHRM–GPdtI, the results show that the mainstream advanced theory on direct effects was verified. With regard to indirect effects, everything of the literature that was presented was accepted, with the exception of the relationship between AHRM–GPdtI–EP, AHRM–GPssI–EP and RHRM–GPdtI–EP.

This research is distinctive in that it aims to incorporate every LARGS paradigm within the HRM field. By taking green innovation into consideration, it closes the current gaps on the direct and indirect effects of LARS HRM on environmental performance. Our study is unique in that it incorporates large, industry-operating, certified ISO 9001 firms with those in the service sector, with the goal of achieving greater generalization of results.